Inside Sephora's Sparkly Times Square Makeover

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Sephora's massive four-store makeover is finally complete. It all started with the Soho store, followed by the Union Square and Columbus Circle locations. Now, the grandest location of them all—Times Square—has seen the opposite end of Sephora's touch-up brushes.

The store now includes a private Personal Beauty Advisor room for all those burning skincare questions you'd prefer not to ask out in the open. (And you better come prepared: consultations here run up to 90 minutes.) The renovation also includes Ready Set Polish, an interactive nail workshop, the Fragrance Sensorium installation, and Beauty Studio stations for express services and customized makeup applications. You'll also find the brand's Skincare IQ, which is officially the most efficient way to buy skincare products.
· Sephora Plots Beauty Domination With a Four-Store Facelift [Racked NY]
· Sephora Found a High-Tech New Way to Sell You Foundation [Racked NY]
· Get a Lesson in Perfume at Sephora's Fragrance Flight Bar [Racked NY]