Macy's Launches Indoor GPS for Lost Shoppers

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Do you find it difficult to navigate Macy's enormous 34th Street flagship? Are you perhaps lost in there as we speak? Have you been there for months, subsisting on Starbucks and sleeping in a nest of coats in the juniors department? Well, your nightmare is over. Mashable reports that the department store has added indoor GPS to its iPhone app. Now, you can use your phone to get turn-by-turn walking directions.

The GPS feature comes from software startup Meridian, which has also built indoor maps for the American Museum of Natural History and the Venetian hotel and casino in Las Vegas. A Meridian staffer tells Mashable that the company wanted to work with Macy's because it's known for digital innovation. (Exhibit A: the fancy new Coach shop-in-shop that debuted last month.) The app can give shoppers directions to specific merchandise, and better yet, based on where you're standing, it can also point you to the nearest deals.
· Macy's Flagship New York Store Gets Indoor GPS Navigation [Mashable]
· Macy's Herald Square Debuts a Techy Coach Shop-in-Shop [Racked NY]
· Macy's for iPhone [Apple Store]