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2(X)IST Will Give Every Penny from Its Pop-Up to Sandy Relief

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Men's underwear line 2(X)IST has staked its claim on Times Square for a month-long holiday pop-up shop. The store, which launched on Monday at 1411 Broadway at 40th Street, carries classic cotton basics like briefs and tees. It's also got a sneak peek at the brand's first line of watchs, due out this spring, plus plenty of merchandise from 2012 holiday collection, the theme of which is tartan. Because everything's 25% off, you can pick up plaid undies for $14 ($36 for a three-pack.)

Since Hurricane Sandy hit, 2(X)IST has been donating warm layers to victims, and they're continuing their contributions with the pop-up by pledging to donate 100% of the proceeds to the American Red Cross. The store will stick around through Monday, December 24th.
· 2(X)IST [Official Site]