clock menu more-arrow no yes mobile

Filed under:

There's a Giant Serpent Wrapped Around Bulgari on Fifth Avenue

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

For the holidays, Bulgari on Fifth Avenue decided to focus less on its windows and more on the entire building. Wrapped around the exterior of the store is a massive light installation in the shape of the brand's Serpenti diamond necklace. It's body is covered in 53 iridescent scales, each of which are roughly three feet long. However, it's not the largest serpent to grace a Bulgari building—the one in Tokyo encompasses about 200 feet.

· Bulgari [Official Site]


730 5th Avenue New York, NY