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Over the weekend, while most shoppers were preoccupied with Black Friday shopping, Treasure & Bond in Soho was busy installing a fake motel scene in a portion of the store. The setup, which includes a bed made from an old Ford pickup and a buffalo head chandelier, is for the Horse Cut Shop pop-up, a brand that specializes in cotton tee shirts depicting the logos of small businesses throughout the country—from burger joints to bicycle shops.
All of the shirts are made in the U.S. and retail for $39, and each comes with a tag bearing information on the business depicted. Additionally, a "healthy percentage" of each shirt sale goes toward the company it represents. Specialty items from that motel scene will also be available for purchase, including a holiday tree made from motel key fobs. For a closer look inside, click through the gallery above. However, there are probably a lot of things that are best seen in person; to do that, be sure to stop by before December 26th.
· Horses Cut Shop [Official Site]
· Treasure & Bond [Official Site]