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Vanessa Bruno's Soho Pop-Up Shop Will Be Followed by a Store

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Vanessa Bruno has just outlined her plans for next Fashion Week, so she's sort of like that friend you have who's already talking about what they're doing for New Year's Eve. The designer told WWD that she'll open a pop-up shop in Soho from February 7th to 14th, which will conveniently also serve as the brand's showroom.

Which naturally means that a store will follow. The company's international sales director, Elsa Poncet, explained that the pop-up "is a first step before we open a standalone store in New York." In addition to that, plans are in the works to beef up Vanessa Bruno's wholesale accounts: In the U.S., the brand is available in 25 locations, but by 2015, that number is expected to climb up to 80.
· Vanessa Bruno Plots New York Pop-up [WWD]
· Euro Trip: Retailers Eye Soho, MePa, and Maybe Even Brooklyn [Racked NY]
· Vanessa Bruno [Official Site]