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Well, that was easy. When we returned to the H&M at 515 Broadway in Soho at 9am for our designated shopping slot, there was absolutely no wait outside. The only line that existed cascaded down the steps to the designated realm of Maison Martin Margiela. (Considerably better than the Nike launch that was happening at Supreme just a few blocks north.)
Don't worry, though: That didn't mean that the people who arrived at 9am would be allowed to shop at the same time as those who received their wristbands an hour earlier. Staffers were still checking to make sure you had the right color band for the allotted time once you got closer to the entrance. Yellow bands already inside, we were whisked away into the barricaded area on the right half of the basement.
Inside, all was relatively calm, and sales assistants handed out shopping bags to make the experience easier. The good news is that there were plenty of the standout pieces for women left, including the oversized comforter coat for $349, the plexiglass wedge for $299, and the glove shoulder bags for $149. In addition, multiple styles of blazers, the red draped dress for $199, and the leather biker jacket for $249 were still on the racks.
While there was less of a selection in the men's area, the $99 scarves sweater, the $99 white painted jeans, and $199 wool overcoat were still ripe for the picking. The accessories were also slow to disappear: Belts, hair necklaces, and bracelets were almost untouched.
Now for the bad news. They were completely sold out of the $59.95 candy wrapper clutches and there was not a single $39.95 bra shirt in sight. Although there were a few $129 white high-tops on the shelves, if the red version was on your shopping list, you're out of luck at this location.
If we were to give you only one piece of advice, it would be to make sure you take everything you want before you head to the dressing room. Security will not let you back in the designated area for more. Although you can only try on seven items at a time, an attendant will hold whatever doesn't make the first cut. Just try not to trip over everyone else's stuff at the public mirror.
· Wristbands Went Fast for Margiela x H&M in Soho [Racked NY]
· The Line for Margiela x H&M Started Yesterday Morning [Racked NY]
· View the Whole Margiela x H&M Collection [Racked]