clock menu more-arrow no yes mobile

Filed under:

Meet the Die-Hard Fans Who Camped Out for Margiela x H&M

New, 12 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This morning, Racked's video team interviewed dozens of fans waiting on Fifth Avenue for the launch of Margiela x H&M. Above, watch Margiela obsessives of all ages explain why they were willing to spend all night outside in the cold for a shot at the collection. Included in the group: Natasha, who was first in line for Marni x H&M last year.
· The Line for Margiela x H&M Started Yesterday Morning [Racked NY]
· What's Left From the Margiela x H&M Launch in Soho [Racked NY]
· Inside the Margiela x H&M Launch at the Fifth Avenue Flagship [Racked NY]

H&M Flagship

640 Fifth Avenue New York NY