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Claire Distenfeld, the owner of the Upper East Side boutique Fivestory, is prolific on Instagram, and WWD reports that it's helping her turn a hefty profit. On the Fivestory website, there's even a dedicated section called "Claire's Snapshots," which is composed of the twenty most recent products she's Instagrammed—currently, that includes everything from Olympia Le Tan clutches to Nina Ricci shoes to Carven tops.
But how many people are actually buying things (with price tags that run in the few hundreds), based off of one single Instagram picture? According to the article, a lot. For example, she's already pre-sold eight pairs of $850 Giambattista Valli sandals through Instagram, even though they won't arrive in stores for another six months.
She explains: "I always sell a ridiculous amount of product on Instagram and it doesn't stop at jewelry or $850 shoes. It can be Balmain or big things that you don't put your credit card on the computer to buy but you call the store and order over the phone." Needless to say, she doesn't post that many pictures of cute dogs like the rest of us.
· Social Media's Impact on Spring [WWD]
· How Claire Distenfeld Opened Fivestory with the Help of her Dad [Racked NY]
· Fivestory New York [Official Site]