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Where Designer Dana Veraldi Shops in the West Village

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Image via Olatz

Dana Veraldi has been busy lately. The designer behind the label Deer Dana, she's known for illustrated t-shirts featuring celebrities from Kanye West to Dolly Parton to Yves Saint Laurent and Barack Obama. When Jay-Z rode the subway to the final night of his Barclay Center shows, he wore Veraldi's Jean-Michel Basquiat tee, and since then, her inbox has been flooded with die-hard HOVA fans looking to get in on the action.

Truth be told, I'm a big shopper. While I'm usually buying gifts for others, every now and then I like to pamper myself. After stumbling upon Olatz, which I discovered for the first time 4 years ago when I was babysitting in the West Village, I've been hooked ever since. This beautiful shop houses Italian-made cotton and linen bedding and an array of luxurious pajamas that I'm stoked to bust out ASAP.
Right now, I have my eyes set on the Palermo Collection, a range of color-blocked pillowcases and bedding that combines the most unusual of color combinations. They are so pretty and I'm also obsessed with the store's interior—mint green walls and an old-school black-and-white checkerboard floor. Plus, there are Julian Schnabel paintings everywhere. What's not to like?
· Olatz [Official Site]
· Deer Dana[Official Site]
· All Shopping Confidential Posts [Racked NY]


43 Clarkson Street New York, NY 10014