Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
For its latest campaign, historic eyewear brand Moscot has enlisted the help of seven different people who, according to a press release, have "helped build New York's culturally rich Lower East Side." Included in the ads are Billy Leroy of Billy's Antiques, whose shot also mentions that he's been a "curator" of the LES for thirty years. Marty Katz, the fourth generation owner of M. Katz & Sons Furniture, is also in there, as is the neighborhood's Business Improvement District President, Mark Miller.
The campaign also includes a few Moscot employees, such as "Moscot Matriarch" Theodora Moscot and Marilyn Blumengold, a fit frame specialist who's been with the company since 1970. (As you might recall, Moscot debuted somewhat similar ads back in June.) As for what's being promoted, the brand introduced seven new pairs of Moscot Originals frames earlier this month that you can find in-store and on the website.
· Moscot Says the Orchard Street Flagship Isn't Moving [Racked NY]
· Moscot's Cute New Ad Campaign Stars Store Employees [Racked NY]
· Moscot [Official Site]