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It's official: H&M is indeed moving into the former home of the ESPN Zone in Times Square. The New York Post first reported this possibility back in July, but now the Swedish retailer has cut a deal for the location, which happens to share an address with fashion mag powerhouse Conde Nast.
Along with an enormous 45,000 square feet of space, H&M also gets six signs around the building—four towards the top of the building and two closer to the street. That should ensure tourists can't miss it, even if it's sharing the square with other fast-fashion brands like Forever 21 and Aeropostale.
In the Wall Street Journal, a senior vice president at building developer Durst points out that the neighborhood has undergone some major shifts in the past decade or so. "When we leased the building the first time [in 1999], there was really nobody carrying a shopping bag in Times Square." Times sure have changed.
· H&M Fills a Large Gap in the Times Square Retail Profile [WSJ]
· H&M Is Eyeballing a Space in the Conde Nast Building [Racked NY]