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Self Edge on the LES Will Temporary Turn Into an Iron Heart Shop

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Image via <a href="http://wwd2.wwd.com/markets-news/denim/iron-heart-coming-to-self-edge-boutique-6383754?src=rss/markets/20121003">WWD</a>
Image via WWD

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High-end boutique Self Edge already carries various Japanese denim brands, but on October 20th, the entire Lower East Side store will be dedicated to just one of them: Iron Heart. Store co-owner Kiya Babzani explained to WWD that the Tokyo-based brand has a "huge fan base" in the U.S., so "we came up with the idea to close Self Edge for 10 days, ship their whole product line to New York and just sell Iron Heart." Simple as that.

The temporary Iron Heart shop will also carry tees, jackets, and accessories in addition to denim. WWD adds that there will also be three special items for sale: a denim jacket "with all the bells and whistles," a pair of 23-oz denim jeans, and an Iron Heart x Self Edge T-shirt. Act fast, though—the Self Edge store will return to business as usual on November 1st.
· Iron Heart Coming to Self Edge Boutique [WWD]
· Self Edge [Official Site]
· Iron Heart [Official Site]

Self Edge

157 Orchard Street New York, NY