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To prepare for the wintery months ahead, Steven Alan's new Chelsea location at 140 Tenth Avenue is hosting a pop-up shop for men's outerwear brand Isaora. The company's co-founder, Marc Daniels, explains that the selection of offerings goes way beyond just your run-of-the-mill puffy coats. (The amount of merchandise at Steven Alan is currently the largest assortment in the U.S., outside of the Isaora website.)
Some of the highlights include a ridiculously soft fleece combo jacket, a dyed down crew pullover, and an insulated herringbone vest. And Daniels adds, "Of course our trademark merino thermals will be in full effect." Click through the gallery above for more examples of what you'll find, and also for a peek inside the new Steven Alan location, which opened during the tail-end of July.
· Isaora [Official Site]