clock menu more-arrow no yes mobile

Filed under:

Equipment's Soho Store Is Just a Bit Behind Schedule

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Back in April, the French brand Equipment announced its first U.S. location by placing coming-soon signage along a Soho storefront. A few months later, things appear to be at a standstill: The advertisement on the facade at 110 Wooster Street still reads "Opening Summer 2012," which, well, didn't happen.

Currently, the space looks more like a construction site than a store, since the walls are bare and the floor still has a long way to go. Though we're hoping for a mid-fall, early-winter opening, it's possible that all of the shop's silky blouses might not see the light of day for a while.—Kelly Marshall
· Equipment's First U.S. Store Will Open on Wooster Street in Soho [Racked NY]
· Equipment [Official Site]


110 Wooster Street, New York, NY 10012 Visit Website


110 Wooster St, New York, NY 10012