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House of Horology, a New York City-based watch brand, will open the doors to its first free-standing store tomorrow in Soho. The new boutique, located at 193 Prince Street, is pretty hard to miss; though it's located slightly below street-level, the large architectural window displays will surely draw a ton of attention from outside. Inside the shop, you'll find more than just watches, since there's also an espresso bar and a lounge.
Update: We've just gotten word the store has opened today.
· House of Horology [Official Site]