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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.
Image via Yelp
Rebecca Goodman worked in fashion for eight years at a variety of companies including Salvatore Ferragamo, Hermes, Paul Wilmot Communications and Diesel. She's now the Director of Public Relations for Equinox, where she oversees all matters relating to Equinox, Pure Yoga and Blink Fitness. When she's killing time in the West Village, she checks out Jessie James for whimsical dresses and party tops.
The Jessie James store on Greenwich Avenue is one of my favorite boutiques around. Due to its prime real estate location next to the Greenwich Avenue Equinox club, I find myself stopping in this boutique more than anywhere else when I am killing time before a group fitness class. It has a chic rustic feel and is filled to the brim with great finds that are pretty reasonably priced.
With a range of brands from J Brand to Mara Hoffman to Cut 25 and Black Halo there is something for every occasion. In addition to the darling clothing selection, the shop also carries some fun jewelry that totally won't break the bank. On my most recent jaunt to Jessie James, I found a sexy Black Halo lace dress perfect for the Equinox London opening party.· Jessie James [Official Site]
· Equinox [Official Site]
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