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Williamsburg Webcam Takes Street Style to a Creepy New Level

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Here's something to beware of during your next trip down Bedford Avenue. Gothamist reports that a website called Styleblaster has installed a live webcam onto a building just one block away from the entrance to the Bedford L Train. The point, apparently, is to take awkward street style shots of passerby, so that the site's users can then rate their appearance. The about section reads:

We believe this service fills a need for live fashion information, with a unique and unmatched vantage point on the hippest block in New York City. It will quickly become a destination for New York City peacocks to traipse by and show off what makes the neighborhood hop. For the savvy, a place to be seen. For the flaneur, a bounty of style. At home or online, fashion has a new destination.

However, since none of these people know they're being photographed (or consented to having the photos posted online), the whole thing is pretty creepy. Unless, of course, you're one of the peacocks mentioned above who would actually want your morning commute to live forever on the internet.
· Webcam On Bedford Helps The Internet Judge Your Appearance [Gothamist]