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Where This New York Post Editor Shops on Bleecker Street

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via iBoutiques

Sara Lieberman began her career at Bob Guccione Jr.'s men's magazine Gear (RIP), followed by a few years in the teen-o-sphere at Alloy.com and Seventeen.com, where she was web director. Unlike everyone else fleeing print for online, she then went to the New York Post, where she's been the deputy Sunday features editor for the past six years. She's also executive editor of the paper's thrice-annual Page Six Magazine and is working on a memoir about her love life in handbags titled The Handbag's Tale. She's a big shopper (usually with her sister), and when she's in need for that special something, she checks out Yamak in the West Village.

In a neighborhood that's been slowly overtaken by big-name designers (Marc Jacobs, Michael Kors, Marc Jacobs again...and again), this little West Village spot with the red facade is my welcome respite from the heavy hitters. But don't let the anonymity fool you as they've got a keen sense for the hotness inside with pieces from a range of indie designers such as Yumi Kim and Addison Heart, plus tons of unique accessories from the likes of Kenneth Jay Lane and Nicole Richie's House of Harlow.
What's more, their prices are relatively reasonable with very few items over the $350 mark and a good amount under $100. Over 10 years, it's been my go-to for the last minute 'going out' top (hello 2004!), the stand-out cocktail dress for a wedding, the seasonal new statement handbag, or the interview ensemble that'll seal the deal. (Thank you Cedella Marley tweed suit with the satin-pleated fishtail!). The majority of these items still have a place in one of my two filled-to-the-brim studio closets.
But perhaps the best thing about this little shop is its lovely customer service. No matter how long its been since I've stopped inside, sweet Japanese owner Kanako always remembers me, asks about my sister (my usual shopping partner) and never gets snippety if my visit is less successful than usual (even after I've tried on half the store!)
· Yamak [Official Site]
· All Shopping Confidential Posts [Racked NY]
· Sara Lieberman [Twitter]

Yamak

321 Bleecker Street New York NY 10014