clock menu more-arrow no yes mobile

Filed under:

La Perla Has Vamped Its Way Over to a New West Broadway Space

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

After over a dozen years on Greene Street, La Perla recently packed up its lacey underthings and moved a few blocks to a new location on West Broadway. According to Jennifer Holmes, La Perla's director of retail, the company initially considered revamping its old space, but ultimately decided that relocating within Soho was a better way to get a fresh start. (There was never talk of leaving Soho entirely; it's too strong a market for the brand.)

The new space, which has been open for several weeks, takes up half of 434 Broadway, former home of D&G. Like the Greene Street spot, it's designed to feel like a boudoir, with an eye towards both La Perla's aesthetic and Soho's. To that end, it's got an open, lofty layout with white backdrops. Perks include private shopping appointments and a bridal concierge service—useful if you're looking to make your wedding night really memorable.
· La Perla, Just Cavalli Opening Stores on West Broadway [Racked NY]
· La Perla [Official Site]

La Perla

434 West Broadway New York NY