Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Massimo Dutti will officially open its doors on Friday, but Women's Wear Daily stopped by ahead of time to get a sneak peak of the interior. Though the building was formerly occupied by Zara, you won't find any traces of the fast-fashion retailer inside; a member of the store design team told WWD that every surface in the store has been replaced.
Highlights from inside include Spanish St. Vincent marble flooring in the men's department, along with a plush velvet couch with monogrammed pillows. Also of note: There's a life-size horse mannequin in the woman's department, presumably to assist with the sales of riding boots and the equestrian-style jacket on the (human) mannequin next to it.
· Massimo Dutti's U.S. flagship on Fifth Avenue [WWD]
· What You'll Find Inside Massimo Dutti When It Opens Friday [Racked NY]
· This Month in Store Openings: Massimo Dutti, Ghurka, and More [Racked NY]