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Over the next six months, Warby Parker is hitting the road in the above school bus, for the aptly-titled "Class Trip" pop-up shop. Along for the ride will be the brand's full selection of eyewear (from optical to sunglasses), capsule collections, a team of stylists, and an optician station parked right outside.
The bus will be at Bryant Park until 7pm today, and then again from 11am to 7pm tomorrow. On Friday, it'll head to Soho, between Prince and Spring Streets, and on Saturday and Sunday, it'll be on Little West 12th Street in Meatpacking. (The hours for those two locations are also 11am to 7pm.) As a bonus, there's also a contest that includes a happy hour, a ride on the bus, and free glasses for a year; head here for more details on that.
· Class Trip [Warby Parker]
· Warby Parker's First Non-Internet Store Is Coming to Soho [Racked NY]