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Elm Health Is This Fashion Publicists Source for Organic Skincare

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Image via Yelp

Bonnie Morrison is a fashion publicist and brand consultant who is currently working with TSE, Diesel, Giulietta and Joseph Abboud. She's worked on projects with clients like Zac Posen, Nordstrom, Fenton and Carlos Miele, but before she gears up for another season of New York Fashion Week, she's stocking up on survival essentials from Elm Health, a health food shop with a stellar selection of beauty products.

The personal care department of Elm Health on 14th Street is fabulous and I was actually just there today. They carry lots of obscure/green/micro beauty brands. And health stores are the closest thing we have to French pharmacies, and in my opinion, I lose my mind whenever I go into this one. It's right near where I live in the West Village and my neighbor and I jokingly challenged each other to find out if it was any good. I like it because it has aisle after aisle of beauty products but also because even pretty widely available brands are so thoroughly represented. They have every single scent of Dr. Bronner's Liquid Soap, and what seems like every single product in the Weleda range, and not just the best sellers.
There's a huge assortment of baby products, skincare, natural deodorants (at your own risk), dental care, feminine hygiene(!), pain relief and so on. I discovered a few new brands there (something else I love to do), like Sprout skincare, which is so natural you could eat it, and handmade in Brooklyn, apparently. I'm really excited to try it out because the branding and packaging is great. Which brings me to what I really like: There's not a lot of waste. Drugstore beauty products are mostly hard plastic encased in bendy plastic, and department store brands are usually plastic jars nesting in cardboard placed in a cardboard box that is cellophane-wrapped?.I';m not sure which is worse. But a lot of the containers on the shelves here are recyclable—you can even find toothpaste that comes in a glass jar. Some things that I recently bough are Badger Damascus Rose Beauty Balm, Uncle Harry's African Black Soap and Lavender Aromatherapy Mist and Livpurely Coconut Oil Moisturizer. So far so good!"

· Elm Health [Official Site]
· Bonnie Morrison [Twitter]
· All Shopping Confidential Posts [Racked NY]

Elm Health

56 7th Avenue New York, NY 10011