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Tommy Hilfiger's West Broadway Flagship Is No More

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Image via The Shophound
Tommy Hilfiger has closed his flagship at West Broadway and Broome Street, although he'll have you know he's not interested in any teary farewells. A sign in the papered-up window reads, "It's not goodbye, it's see you at 681 Fifth Avenue, 375 Bleecker Street, 500 Broadway"—all other Tommy locations, of course.

So what precipitated this move? The company seems to be doing just fine; in fact, the CEO just made news by purchasing a $7 million apartment in Noho. The Shophound theorizes that the flagship might have lost in a competition for foot traffic with Hilfiger Denim on Broadway, but we can't be sure.

Whatever's next for the space, it might be time for a makeover. When the building opened, writes the Shophound, it "was roundly criticized for being an ersatz, Disney-style imitation" of Soho's classic, stately architecture. The question is, who can take that fake-new style and make it into something appealing?
· Tommy Hilfiger Ditches His SoHo Flagship [The Shophound]
· Tommy Hilfiger CEO Among Buyers at Noho's 41 Bond [Curbed NY]

Tommy Hilfiger

372 West Broadway New York NY