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Meanwhile, in Madrid

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Desigual just won't stop asking shoppers to line up in their undies for free clothes. The brand held semi-naked giveaways in Herald Square and Soho back in September 2010, and now Jezebel has an image of a similar event that took place yesterday in Madrid. Which seems sort of cruel, given that the average high temperature in the area in January is a not-quite-nudity-friendly 52 degrees. [Jezebel; Previously]