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Small Girls PR Founder's Favorite East Village Vintage Den

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Yelp

When she's not updating her website with her adventures in and around New York City, Bianca Caampued is a self-proclaimed "tiny dancer and big time party girl." She's the co-founder of digital agency Small Girls PR, which works with clients like The New York Observer, Charmco, and Katherine Kwei.

Cure Thrift Shop in the East Village is a two-floor thrift wonderland. It's hidden on 12th Street between 3rd and 4th Avenue and is only recognizable because of its bright red signature awning. When you walk into the first floor, you're taken into another world, with their carefully crafted scenes built around the vintage housewares and furniture that's been donated to the shop. It could be an Alice in Wonderland tea party one week, a living room that looks like it was kept by a 1950's Susie Homemaker the next, an '80s bachelor pad filled with art deco wares, or a shabby-chic pink and white eyelet dream.
All this is enough for you to want to visit the store regularly to see how the settings have changed. In the basement live racks and racks of both vintage and contemporary clothing from antique lace and vintage motorcycle jackets to classic Jimmy Choo pumps, ostrich feather headdresses, Whiting and Davis disco purses and more. The best part is that all of the items have been donated to the store to benefit the Diabetes Research Institute. Not only are you being green, shopping second hand, but also you're aiding in the search for a cure for Type 1 Diabetes with every purchase.
· Cure Thrift Shop [Official Site]
· Bianca Rocks Out [Official Site]
· All Shopping Confidential Posts [Racked NY]

Cure Thrift Shop

111 East 12th Street New York NY 10003