Tiffany Announces Its Soho Arrival with Big Blue Boxes

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Tiffany's new Soho location isn't set to open until September, but they're already stirring the anticipation with a whole bunch of plywood. We're happy to report that both storefronts (97 Greene Street and 106 Wooster Street) are enclosed in bejeweled blue boxes, like larger versions of the ones that make grown women go giddy and grown men have confidence in their taste in jewelry.

· Here She Comes! Soho Is Getting a Tiffany & Co. in 2012 [Racked NY]
· Is Tiffany's Looking to Add a Third Manhattan Store to Their Tiara? [Racked NY]