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Where Elliot Aronow Finds Vintage Suits in the East Village

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Google Maps

Elliot Aronow is the host and producer of Our Show, a modern variety show shot before a live audience of friends and co-conspirators in downtown NYC. He's been named one of Time Out New York's Most Stylish New Yorkers and been called one of New York's Coolest Influencers by Refinery29—and rightfully so.

Back in the day, I used to hit up Rue St. Denis, a unisex vintage spot with my boys after we spent the afternoon drinking and moshing at a hardcore show down the street at ABC No Rio in the LES. This being the mid/late '90s, we were of course looking for vintage suits, like the ones Nation of Ulysses wore. Some of the stuff borders on being a bit costume-ish (baby blue poly-blend Sta-Prest trousers, crimson ultrasuede shirts) but boy are there some reasonably priced gems here, especially the aforementioned suits.
I imagine the owner must have a line to every elderly woman in French Canada who used to work in the schmata business because nearly all the suiting at Rue St. Denis is deadstock?never worn vintage. And the good news is only a few of the suits were never worn for a reason. The rest are beautifully maintained, handsome, often three-piece ready-to-renovate joints from brands like Dior, YSL and Pierre Cardin—definitely statement pieces, in a good way. There is only one dude who I have ever seen working at Rue St. Denis, which is another reason I like it. Always trust a store that has no staff, just an owner.
· Rue St. Denis [Official Site]
· Our Show [Official Site]
· All Shopping Confidential Posts [Racked NY]

Rue St. Denis

170 Avenue B New York NY 10009