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Well this is just about the easiest contest ever, except that you do need to go outside to enter it. Marc by Marc Jacobs is giving away a $10,000 gift card to the person who correctly guesses the number of mints they've got chilling in a giant "milk carton" in the womenswear boutique's dairy-themed window display.
The rules are clear: Take one minute from your life to come into the store, enter an exact number guess, and stay tuned for the winner announcement on February 5. No purchase necessary, of course. This is at the 403 Bleecker Street MbMJ location only. That means no meandering into BookMarc or Little Marc or anything; just look for the big plexi box filled with blue mints.
Bonus! A tweet from the @MarcJacobsIntl account hints that this is only the beginning: "We'll be on the road w/ the contest in Boston, Chicago, LA, SF, Miami, Paris, London, & Milan."
· All Marc by Marc Jacobs coverage [Racked NY]