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Coast vs Coast

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Free People has challenged Los Angeles and New York to a fashion face-off. Inspired by a recent catalog that featured looks from both cities, the brand is asking participants to send in a photo of themselves representing either LA or NYC style in a Free People ensemble. The contest runs until January 17, after which Free People will chose one winner from each town to receive a $250 gift card and a feature on their blog. [Racked LA]