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It looks like the upcoming Sephora store in Meatpacking wants to be like its nearby neighbor, the Apple store. Sephora Americas CEO David Suliteanu explains to WWD that this will be the first Sephora in the U.S. to feature a "completely mobile checkout model," which means no cash registers, no cash wrap. If you're curious, that means there's internal WiFi, a scanner that looks like a phone, and receipts via a mobile printer. Suliteanu says that by the end of 2011, 50 stores will be like this.
In other less-geeky news, Sephora will be adding new vendors! The new store will carry Giorgio Armani, Koh Gen Do and Ellis Faas cosmetics. And then there's a slew of new international products that will be featured in a Global Beauty gondola, which will include Absolution eye cream from France, Omorovicza's thermal cleansing balm from Hungary, Phillip Martins maple wash and rinse from Italy, and Tatcha blotting papers from Japan. The store is slated to open on September 16, and by the looks outside of it all, things seem to be well on their way.
· Sephora Debuts New Digital Format [Racked NY]
· Sephora's Meatpacking Launch Is Roughly Two Weeks Away [Racked NY]
· Coming Soon: Sephora Signage in the Meatpacking District [Racked NY]