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When the Missoni x Target pop-up opens at 6pm, it will be the only place in the country (except maybe Pittsburgh?) where a person can buy the collection before its official launch next week. At ten minutes after 4pm, a crowd had already formed on Sixth Avenue. The tipster who took the photo above estimates some 200 people waiting in front of her, with another 75 behind. Collab mascot Marina the 25-Foot-Tall Doll has already left the area, but she's re-tweeting line updates diligently anyway.
· Inside Missoni x Target: Crowds Go Crazy While Giant Doll Tweets [Racked NY]
· Target Has Parked an Old-Timey Car in Its Missoni Pop-Up [Racked NY]
· How to Buy Missoni for Target on Fashion's Night Out [Racked NY]