clock menu more-arrow no yes mobile

Filed under:

Be on the Lookout for a White by Vera Wang Showcase Truck

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Starting today and through October 1, keep your eyes peeled for a White by Vera Wang mobile truck that will be rolling through the city. The mobile showcase will feature two bridal gowns and four bridesmaids dresses inside, for the bride-to-be who prefers to do her wedding dress shopping on the go. And since shopping for a gown can be a little stressful, the backdrop inside of the truck is a relaxing image of the Miami skyline, which coincides with the fall 2011 campaign and might give you some ideas on planning that honeymoon.

In addition to shopping, those who spot the truck on the street are invited to snap a photo and tweet out the picture to @davidsbridal with the hashtag #WVWinyourcity for the chance to win a $200 David's Bridal gift certificate—which is where the collection is exclusively sold when it's not roaming around in a truck.
· White by Vera Wang [David's Bridal]