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In an effort to become a little more inviting and to hopefully bring in more female shoppers, Mauboussin has decided to revamp its Madison Avenue flagship. WWD reports that the changes include brightening things up with white accents, adding custom-dyed red rugs, and scrawling French graffiti on the walls.
To really reel them in, they've also added satin polka-dot chairs throughout the store and a satin wall bearing "life-size vibrant French caricatures." CEO and Chairman Alain Nemarq says the revamp will make Maoboussin less "intimidating," and will expand its clientele beyond male customers buying gifts for their wives or lady friends—or as he puts it, men who "buy a trophy for another trophy."
· Mauboussin Revamps Madison Ave. Flagship [WWD, subscription req'd]