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Tocca's West Village Boutique Was Influenced by the Shakers

Fall 2011 lookbook image via <a href="http://www.tocca.com/fall2011.html">Tocca</a>
Fall 2011 lookbook image via Tocca

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It makes sense that Emma Fletcher, the designer behind the defunct and sorely missed label Lyell, has decided to team up with Tocca—both brands have a hyper-feminine, grandma's-heirlooms sort of aesthetic. But Fletcher tells Style.com that her new collection looks towards the future: “I think it’s totally a different decade, so there’s a totally different vision here," she says. "I just wanted it to be more grown up, sophisticated, and sleeker."

That said, Tocca's soon-to-open West Village boutique should stay firmly rooted in the past. Fletcher describes teak shelves and a communal dressing room inspired by the Hancock Shakers, members of the 19th century Christian sect known for its emphasis on simplicity, celibacy, and well-designed furniture.
· Tick Tocca [Style.com]
· Hancock Shaker Village [Official Site]
· Tocca [Official Site]

Tocca

605 Hudson Street New York NY