Tocca"> clock menu more-arrow no yes mobile

Filed under:

Tocca's West Village Boutique Was Influenced by the Shakers

Fall 2011 lookbook image via <a href="">Tocca</a>
Fall 2011 lookbook image via Tocca

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It makes sense that Emma Fletcher, the designer behind the defunct and sorely missed label Lyell, has decided to team up with Tocca—both brands have a hyper-feminine, grandma's-heirlooms sort of aesthetic. But Fletcher tells that her new collection looks towards the future: “I think it’s totally a different decade, so there’s a totally different vision here," she says. "I just wanted it to be more grown up, sophisticated, and sleeker."

That said, Tocca's soon-to-open West Village boutique should stay firmly rooted in the past. Fletcher describes teak shelves and a communal dressing room inspired by the Hancock Shakers, members of the 19th century Christian sect known for its emphasis on simplicity, celibacy, and well-designed furniture.
· Tick Tocca []
· Hancock Shaker Village [Official Site]
· Tocca [Official Site]


605 Hudson Street New York NY