Look Out for Flash Mobs in Wrap Dresses Chanting "DVF! DVF!"

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• The route
• The fragrance
• That ribbon on top of the packaging is what they're handing out to customers.

All afternoon, groups of women wearing Diane von Furstenberg wrap dresses have been marching around the city to promote Diane, the label's new fragrance. While the majority of DVF's print army has conquered Times Square, smaller infantries have stormed Soho, Union Square, the Meatpacking District, and the Bowery, where they chanted "DVF! DVF! DVF!" outside Racked HQ. (Check out the video after the jump.)

Along the way, the ladies are distributing scented ribbons and offering customers the chance to win a free bottle. The madness all comes to a head in front of the 59th Street Bloomingdale's at 5:30pm, where the mobs will converge for a mega-mob performance.

· @DVF [Twitter]
· Diane von Furstenberg [Official Site]