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The Duane Reade on the Upper West Side sure knows how to party. West Side Rag snapped this photo of a shelf inside the 75th Street and Columbus Avenue store, which very clearly depicts a few six packs right next to a hanging fixture that has beer pong balls on one side and condoms on the other.
The most important question here, really, is what neighborhood does this Duane Reade think it's in? 75th Street is quite far from NYU territory and anything that remotely resembles a frat, so this ingenious example of merchandising might not be so effective in a neighborhood where strollers tend to outnumber fake IDs. Either way, kudos to them for putting condoms in a place that the college kids will certainly look.
· Duane Reade Subtly Encourages UWSers to Play Beer Pong, Have Sex [WSR]