West Side Rag"> clock menu more-arrow no yes mobile

Filed under:

UWS Duane Reade Sells Its Beer Pong Balls Next to Its Condoms

New, 5 comments
Image via <a href="http://www.westsiderag.com/2011/09/20/duane-reade-subtly-encourages-upper-west-siders-to-play-beer-pong-have-sex">West Side Rag</a>
Image via West Side Rag

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Duane Reade on the Upper West Side sure knows how to party. West Side Rag snapped this photo of a shelf inside the 75th Street and Columbus Avenue store, which very clearly depicts a few six packs right next to a hanging fixture that has beer pong balls on one side and condoms on the other.

The most important question here, really, is what neighborhood does this Duane Reade think it's in? 75th Street is quite far from NYU territory and anything that remotely resembles a frat, so this ingenious example of merchandising might not be so effective in a neighborhood where strollers tend to outnumber fake IDs. Either way, kudos to them for putting condoms in a place that the college kids will certainly look.
· Duane Reade Subtly Encourages UWSers to Play Beer Pong, Have Sex [WSR]

Duane Reade

325 Columbus Ave New York NY