A Twenty-Photo Tour of the Upper West Side's New Century 21

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• Pour La Victoire bags, $199 (were $475)
• Watches
• Look what we found in the shoe section.
• Red: So hot right now.
• Céline boots. The wedges on the far right are $249 (from $800.)
• Givenchy heels, $199 (were $450)
• Marc by Marc Jacobs lip-print heels and gold oxfords, both $179 (were $360)
• Those red beams make the basement a little less dull.
• First floor cash-wrap (there are several more throughout the store)
• Blogger browse near the entrance.
• The view from the escalator. We once had a Trapper Keeper that looked like this.
• The women's section has feminine pink accents.
• Peach Kyumi top, $29.97 (was $164) and black Twinkle top, $69.97 ($264)
• Jacket from Rag & Bone/Shirt, $119.97 (was $275)
• The menswear section will never look this peaceful again.
• Ties to the left, suits to the right
• Century 21 can also help you will all of your novelty pants needs.
• Men's shirts from English Laundry, $49.97
• Men's shoes are tucked away on the top floor.

Century 21's new Lincoln Center officially opens on Thursday, but it's getting slightly more accessible every day. Last week the store soft-opened for VIP customers, and today a gaggle of bloggers was allowed to tour the space and take photos.

The eerily peaceful space contains a full wardrobe of marked-down designer labels. Women's accessories live on the first floor under a pizazz-heavy ceiling full of lighted red beams. On the basement level, you'll find kids' clothes and a ton of women's shoes, including full shelves of Manolo Blahnik and Marc by Marc Jacobs. We saw a pair of red patent leather Michael Kors wedges that we'd admired in nude at Scoop in Soho this past weekend; at Scoop they were $130 (down from $195), but here they were $99.97. Trendy loafers and oxfords from mass-market brands like Dolce Vita and Steve Madden round out the selection.

The women's ready-to-wear on the second floor is full of bold-faced names: Pucci, Jean-Paul Gaultier, Michael Kors, Coming Soon by Yohji Yamamoto, McQ by Alexander McQueen, Margiela, See by Chloe, Diane von Furstenberg, Halston, Marc Jacobs. A DVF beaded jacket was $269 from $595, while Marc by Marc velvet dresses ran just under $200. Somehow, the same floor also holds a full coat section, gym gear, lingerie, and more clothes for kids. Right now it's also home to an army of sales staff, all wearing black and all incredibly friendly.

Up on the third floor, we found menswear from Marc Jacobs, J. Lindeberg, Tommy Hilfiger, CK Jeans, DKNY Jeans, and Versace. There's a Missoni rack, but even the current Target frenzy might not be able to move the wide-legged corduroy pants on offer. A sleek office-wear section includes a full DKNY suit for $299.97 (from $595) and ties from Vineyard Vines for $34.97 (from $75), while more casual males can pick up Rugby flannel shirts for $39.97 (from $79.95.)
· It's Alive! Century 21 Columbus Circle Has Officially Soft-Opened [Racked NY]
· Security Is High at the New Century 21 in Columbus Circle [Racked NY]