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Michael Kors didn't waste any time when the Rockefeller Center Kenneth Cole store announced that it would be closing. Well actually, he waited 6 days, and then he went ahead and signed a lease without even bothering to use a broker. Now, WWD reports that the shop is open for business, and mentions that Kors had a bit of a scare Wednesday night when he was momentarily (or so he thought) locked out of it.
Kors says that this location is the Michael Kors location, and that all of the luxury goods you could ever want from him are here, under one roof. "This is my department store. The shoe selection has quadrupled. This is the first time we have an entire room for jewelry and watches. It's like my Harry Winston. Harry Winston does jewelry for millions of dollars, though—we are giving you glamour at a price."
The new flagship is big: It occupies 7,000 square feet, does have a hefty shoe section (quadrupled is right), there's a very large area for bags, bags, and more bags, and plenty of room for all of Kors' ready to wear. Inside, things look pretty similar to his other five New York stores: white marble floors, bright lights, and zebra skin hide accents. WWD says that the flagship targets a "wide range of shoppers," because you can choose whether you feel like buying a a mini canvas version of the Hamilton bag for $68, or a larger one in crocodile for $6,000. Choice is yours!
Kors explains that the decision to open such a large flagship in New York was an easy one. "Where else in the world would you have such a polyglot of ages, nationalities, income brackets and sensibilities, all of which are interesting to me. I always said that I don’t know many designers who can put the same dress on Lil' Kim and Sigourney Weaver. We have that kind of broad range of customers."
· Michael Kors Opens Flagship on Fifth [WWD, subscription req'd]
· Michael Kors Pounces on Rockefeller Center's Kenneth Cole [Racked NY]