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West Side Rag took a trip over to the new Helmut Lang store on Columbus Avenue yesterday, and reports that the employees said the store would be opening today. Pretty intense, given that Theory just left the space a little over a week ago.
To get all up to date on the moves, here's what's been going down: Theory moved from 230 Columbus at 71st Street to 201 Columbus at 69th Street, meaning Helmut Lang has taken over the 230 space. Judging from the photo they snapped yesterday, things look like they're right on track. West Side Rag says that "the clothes were already in the store on Thursday and workers were just making the final touches." We're taking this to mean that by the end of the day, the Upper West Side could very well have a Helmut Lang.
Update: It's open!
· Upper West Side Helmut Lang Opens Friday [West Side Rag]
· Theory Moved to New Columbus Spot, Helmut Lang Coming Soon [Racked NY]