Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
One of the creators of the Dekalb Market describes the outdoor fair as an artificial reef. Just like how marine biologists drop subway cars and other building material into the ocean to build habitats for fish, "we're dropping a bunch of used shipping containers into the middle of this square in the hope of attracting people. These retailers have more energy by being here together than they would have individually." [WSJ]