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There Are 55 Pairs of Colored Jeans at the Joe's Pop-Up in Soho

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The Joe's Jeans pop-up that opened up on Fashion's Night Out is no joke: It's probably the only place in the world, ever, where you can buy 55 different pairs of colored denim in the same place. Alongside that, there's a leopard-print collection, and alongside that, there's regular jeans and ready-to-wear.

The pop-up marks the brand's first location in New York, though you can also find stacks of Joe's denim on the shelves over at Bloomingdales. If 55 pairs of colored jeans sounds a little bit overwhelming, you can always check out the options on the website first, and try to come up with a color-scheme game plan.
· Joe's Jeans [Official Site]

Joe's Pop-Up

77 Mercer Street New York NY