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Daffy's Is Planning to Give Itself a Makeover With Its Midtown Store

Image via <a href="http://www.thefollisreport.com/2009/08/marketing-tip-30/">The Follis Report</a>
Image via The Follis Report

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Bargain haunt Daffy's announced back in December that they'd be opening up a store inside the old New York Times building at 218 West 44th Street. Through an article posted on WWD this morning, we now know that the opening date will be sometime in early November, just in case the one in Herald Square isn't cutting it for your haphazard discount-shopping needs.

The article also says, however, that Daffy's is looking to revamp its image and to become "more vigilant protecting its turf," which if you couldn't tell by all of the wacky ads posted throughout the city, means New York.

WWD explains:

Compared to the average Daffy's door, there will be a better organized assortment with a greater number of outfits displayed, enhanced lighting, a cash wrap with a lit Plexiglas wall, and flooring that delineates different categories. But the team is also working to polish the presentation at other locations so there's greater consistency door-to-door and deeper assortments on key labels so customers can fill much of their wardrobing needs.

So what designers will be stocked in the new Daffy's? Well, since designers don't like to admit they're in Daffy's, we don't know. What we do know is that Daffy's is trying to win your love by being as kitschy as possible. To celebrate their 50th anniversary, models will strut down a "cakewalk" in Greeley Square Park, which will be covered in icing and will be cut for those at the event to eat. Other bizarre-o initiatives in the past have included selling silver dollars for 88 cents and placing a real diamond in a bowl of fake ones so customers could dig one out and take it to a jeweler to see if its real—basically, the gist of Daffy's.
· Daffy's Updates Image [WWD, subsciption req'd]
· Daffy's to Join Bowlmor Lanes in the Old New York Times Building [Racked NY]

Daffy's

218 West 44th Street New York NY