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As if sponsoring a roller rink and a series of pop-up shops wasn't enough, Uniqlo has decided to tap into the city's flea market obsession by teaming up with the Hester Street Fair. This weekend, the Japanese fast fashion chain's glowing white cubes will appear at the Lower East Side food-and-shopping fest. Later in the fall, the fair will show up in Uniqlo's ad campaign, which is styled by Nicola Formichetti and focuses on organizations that are making a difference on a local level.
Uniqlo isn't the only big draw at this weekend's fair, which will be HSF's last major event of the summer. Organizer (and new Daily Candy correspondent) Suchin Pak has rounded up over 20 fashion insiders from places like Barneys, Opening Ceremony, and Women's Wear Daily for a major tag sale. Everybody wins: The insiders get to clean out their closets, the Fair gets a ton of designer merchandise to sell, and shoppers get top-shelf gear at bottom-shelf prices.
· Kids, Skaters, and Susan Sarandon Launch Uniqlo's High Line Rink [Racked NY]
· The Upper West Side Uniqlo Pop-Ups Are Now Open [Racked NY]
· Hester Street Fair [Official Site]