clock menu more-arrow no yes mobile

Filed under:

Inside Soho's New Surface to Air: Dramatic Lighting, Dramatic Booties

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Mercer Street officially became the best strip in Soho for hipster spotting last week when Surface to Air opened just down the block from Alexander Wang. The first American flagship for the French brand has an edgy, androgynous, Wangish sort of appeal. But it forgoes Wang's luxe touches—no fox fur hammock here—for an artier, starker sort of cool.

The creatives behind Surface to Air designed the space while they were putting together their fall line, so the clothing complements the store. The men's and women's collections each run up one side of the long space, both of them lit from above with warm spotlights. In the middle, a geometric platform showcases shoes and bags, including a pair of curvy heels designed with help from It Girl Leigh Lezark. She's not the only celebrity involved with the label: Kid Cudi worked with them on a leather jacket, which you'll find on a mannequin up front.
· So, Can You Sit in Alexander Wang's Fox Fur Hammock? [Racked NY]
· The Multitasking Parisians Behind Surface to Air Are Coming to NYC [Racked NY]
· The Top Ten New Stores and Pop-Up Shops of Fashion's Night Out [Racked NY]

Surface To Air

27 Mercer Street, New York, NY 10013 212-256-0340 Visit Website

Alexander Wang

103 Grand Street, New York, NY 10013 212-977-9683 Visit Website