Matthew Williamson Designed a Trippy Ladurée Box

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Just when the crowds outside Madison Avenue's new Maison Ladurée are finally beginning to subside, the French bakery announces they'll soon have another reason for fashion types to wait in line. Ladurée has asked British designer Matthew Williamson to create a macaron box in his signature psychedelic style. In London and Paris, the boxes will debut on the first day of each city's Fashion Week. WWD doesn't have details on the New York launch, but we'll let you know as soon as we track down the official date.
· RackedWire: Long Lines at Ladurée
· Ladurée Taps Matthew Williamson for Packaging [WWD]
· Maison Ladurée Opens to Macaron-Crazed Crowds Uptown [Racked NY]