clock menu more-arrow no yes

Filed under:

Lacoste L!ve Coming to the SoHo Mall This Fall

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Come October, the little Lacoste croc will be crawling into a new L!ve lair at 541 Broadway, right in the middle of SoHo mall madness. Signage announcing "a new look downtown" has just gone up in the windows between Prince and Spring, a grand 5,000 square foot space fronted by cast iron. The new digs were confirmed earlier this week by The Feast when the Lacoste flagship on Fifth reopened after a full facelift and a wee bit of midtown expansion.

This stylish L!ve crocodile, geared towards the young and chiseled, should not be confused with that other crib for crazy crocs right around the corner. What this means for the other SoHo Lacoste L!ve at 134 Prince remains a mystery. Will the scheduled fall opening include a L!ve Andy Roddick? The croc isn't talking.
· Still Getting Finishing Touches, Lacoste Fifth Avenue Reopens [The Feast]
· Rackedwire Lacoste L!ve's Alligator Discount [Racked]
· Andy Roddick for Lacoste this July [Racked National]