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J. Crew has decided to make the number of its Columbus Circle shops an even two. WWD reports that by November, the company plans to open up a men's store in the former Benetton/Sisley space, just a quick walk from its current location. Taking a page from the Soho and Madison Avenue men's stores, the new shop will include a suiting department, a shirt shop, shoes, and "third-party" items.
Picture it looking like this: VP of men's design Frank Muytjens says it will "feel warm, and curated." Your usual J.Crew decor applies, including reclaimed raw oak millwork, fixtures made out of more oak, and dark slate floors. He also refers to J.Crew's men shopper as "savvy" and that "they know what they like," which is also how you might describe the men that might frequent the Time Warner building. In the meantime, the Rockefeller Center store has just completed its renovation, which includes a brand new men's suit shop.
· J. Crew to Open Men's Store in Columbus Circle [WWD, subscription req'd]