Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Technically, Maison Ladurée doesn't quite fit under the "fashion" rubric, but no discussion of Manhattan's French retail invasion could be complete without a look at the pastry shop, which debuted this morning on Madison Avenue. Our sister site Eater NY reports that there was a 45-minute wait to get in when the doors opened at 9am. Shoppers seemed undaunted by the $3-a-maracon price tag: "One woman with knuckle-sized diamond earrings bought five $55 boxes," Eater notes.
In addition to carrying delicious pastries in adorable colors, the shop also sells candles, chocolates, and other hostess gifts guaranteed to make you everyone's favorite dinner guest. Don't get invited to too many parties on Madison Avenue? Never fear: The shop reportedly plans to open a Soho branch sometime in the next nine months.
· Your Guide to Manhattan's French Invasion [Racked NY]
· Inside Maison Ladurée, Open Uptown, Expanding to Soho [Eater NY]