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As we reported back in July, the first U.S. Supra store had found a home at 4 Prince Street, occupying a dual-storefront with womenswear boutique Bellaritta. Opening day was July 13, and to celebrate, the store had 100 pairs of the limited-edition "NYC Vaider" high-tops to sell, which apparently was a pretty big deal because people lined up at 3am outside of the store to get some.
The 850-square-foot shop is a sneaker lover's wet dream. The displays are set up in the way that men who really love their shoes, hats, and T-shirts might keep their closets—as in, pristine. Sneakers sit on reflective black shelves, angled just so, and fitted hats and T-shirts are showcased (and finger-spaced) meticulously. Our favorite touch, though, are those limited edition Vaiders, displayed in a glass case with a bunch of little model taxi cars.
· ONE Distribution Announces First U.S. SUPRA Store [Supra]
· Bellaritta and SUPRA Both Opened Up on Prince Street This Weekend [Racked NY]